![]() When you enable Google Ads Editor, you can download multiple Ads accounts, make changes offline, and then upload your changes to Google Ads.ĭoing this is a fantastic way to save time, as you can make bulk changes to your Ads accounts. Posted on Thursday, December 22nd, 2016 in Digital Marketing.Google Ads Editor is a free, downloadable application you can use to manage Google Ads campaigns. Alternatively, contact us through this website. If you require help in taking your AdWords ROI to the next level, contact us today on 01. Getting in touchĪt Maxweb Solutions, we are a Wirral & Liverpool based AdWords Management Agency. Then voila! Your Expanded Text Ads are ready for uploading into your AdWords Account. To save time, click “Remember the order of my column headings for future imports”. Step #7: Then paste in your data and set the column headlines as stated below: Some of the above screenshot has been erased to protect client information. Step #6: In AdWords Editor, click Ads > Expanded Text Ads, and then select “Make Multiple Changes”: Step #4: Ensure you spell check your ads using Excel! Once all your ads are written without going over the character limits, delete all of the ‘Length’ columns above. These will form part of the display URL e.g. Pro Tip 2: You can also add two 15 character ‘Path Files’. ![]() This is because the display URL will automatically be extracted from the ‘Final URL’ you insert. Pro Tip 1: You are no longer required to insert a ‘display URL’. This let’s you know you’ve gone over the character limit. If you go over the character limit, the length formula will turn the adjacent cell a pink colour. You can download a preformatted table in Excel format here. Step #3: Write your ads in Excel following the below format: Step #2: Ensuring you follow character limits for Expendable Text Ads: Here’s the deal: Step #1: Download and then open Google AdWords Editor. Let us you how to do this in 7 easy steps. If this is the case, you may wonder how you can create Expanded Text Ads in Google AdWords Editor. If you are a PPC pro, it’s likely you are using AdWords Editor. Now Let’s create an Expanded Text Ad in AdWords Editor Google will officially phase out standard text ads in January 2016. Expanded Text Ad’s ad copy will pay off in the form of better click-through-rates and better Quality Scores. Expanded Text Ads allow you to write more ad copy. I hope you agree the Expanded Text Ad looks better than the old style text ad. Now take a look at an Expanded Text Ad to compare the two: Here’s a screen shot of an old text ad that’s not been updated to the new Expanded Text Ad format: Don’t believe us? Then take a look for yourself… Expanded Text Ads simply look better than the old standard text ads. This will improve your overall return on investment.Īnd let’s not forget the asthertic improvements created by Expanded Text Ads. Essentially, Google reduces your Cost Per Click (CPC) whilst increasing your ad position relative to your competitors. Google rewards your higher Quality Scores with better keyword ‘ad rankings’. Quite simply, the higher your CTRs for keywords you bid on, the better the Quality Scores will be. Since 75% of Quality Score is said to be influenced by CTR, Expandable Text Ads undoubtedly improve Quality Scores for keywords you bid on. Expanded Text Ads definitely increase click-through-rate (CTR) of text ads. This is a good question, and we’re glad you asked it. What are the benefits of expandable text ads to your overall return on investment? And these ads invariably look better than the old style ads. We also feel this allows us to write better ads. Why? Well, mostly because we feel the new Expanded Text Ad format looks a lot better than the old text ad format. This refers to the fact that standard text ads allowed you to write a 25 character headline, with two 35 character description lines.ĭo we welcome these changes? Absolutely. The changes kill off Google’s classic 25-35-35 format of ad writing. The old twin description lines have now been amalgamated into a single 80-maximum character description line. What are Expanded Text Ads?Įssentially, Google now allows advertisers to include two 30-maximum character headlines in Expanded Text Ads. In this tutorial, we aim to show you how to do this in 7 easy steps. And once you understand Expanded Text Ads, you need to know how to create them in Google AdWords Editor. If you practice the art and science of Google AdWords, you absolutely must get a handle on Expanded Text Ads. Expanded Text Ads (ETAs) are an important addition to the AdWords practitioner’s arsenal.
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